Overview: Project Fresh is a women-owned agri-business enterprise addressing the market challenges by aggregating fresh produce (Vegetables and fruits) from smallholder farmers mainly located in rural areas of the country and supplies the products to supermarkets, groceries and other retailers in urban areas, specifically Nairobi. Project Fresh engaged PES to assist in getting ready for investment and offer capital raising support. Under the engagement, PES was to assist the management in the review of the strategic plan in line with funding requirements and financial projections.
PES assisted the management in the review of the financial model developed in line with the business growth plan.
Result: Inclusion of scenario analysis on business projections to cater for any changes in the operating environment
Result: Review of strategic milestones and capacity needs of the business, key skills required in implementation as well as areas of optimization in channels for the business
Result: Review of partnership agreements between Project Fresh and retailers to ensure alignment of the retailer’s requirements with the business growth plan.
Result: The structure and successful fund raise of a private debt facility for the business