The journey of women in entrepreneurship is one of resilience, innovation, and determination. Yet, despite their undeniable contribution to economic growth, women entrepreneurs continue to face significant challenges—limited access to funding, mentorship, and market opportunities. Fresh Approach Ltd, a leading agribusiness in Kenya, understands these struggles firsthand.
But through its partnership with Private Equity Support (PES), this woman-led business is accelerating action to break barriers and thrive in an ever-competitive market.
The Challenge: Barriers That Hinder Growth
As a woman in business, I have faced challenges that make it harder to fully participate in the entrepreneurship space,
shares the founder of Fresh Approach Ltd.
Women often struggle with access to capital, mentorship, and opportunities that would enable them to scale their businesses. Additionally, navigating socio-cultural norms and structural inequalities remains an ongoing battle.
These barriers don’t just impact individual businesses; they slow down economic progress. If we are to drive meaningful change, we must address these challenges through targeted interventions and collaborative efforts.
The Solution: How PES is Driving Change
Fresh Approach Ltd partnered with PES to bridge the gap between ambition and access. Through PES, the company gained:
✅ One-on-One Business Coaching – Enhancing financial literacy, business strategy, and leadership skills to position the company for sustainable growth.
✅ A Strong Network of Women Entrepreneurs – Creating a platform to share ideas, experiences, and strategies for thriving in business.
✅ Market Linkages & Investment Readiness Support – Connecting with the right partners and investors to scale operations effectively.
✅ Access to Funding Opportunities – Ensuring that women-led businesses have the capital they need to expand and compete.
“PES provides a supportive ecosystem that enables women to break through traditional barriers and establish sustainable enterprises,” Fresh Approach Ltd notes. By offering tailored business support, PES ensures that women entrepreneurs are not just surviving but thriving.
The Call to Action: The Time to Accelerate is Now
Women-led businesses are making a mark globally. The last decade has seen more female entrepreneurs than ever before. According to a Mastercard study, 95% of Kenyan women have considered starting a business—whether as their primary occupation or a side hustle. These statistics underscore the urgent need to build a more supportive and equitable business landscape.
The face of the global market is changing, and it demands strategic initiatives that drive real change, The time to act is now. By investing in women-led businesses, we are shaping a future of economic growth, social transformation, and business equity. - Fresh Approach Ltd.
Building a Future Where Women Entrepreneurs Thrive
Through partnerships like the one between PES and Fresh Approach Ltd, women-led businesses can access the resources, networks, and opportunities they need to succeed. Empowering women is not just about gender equality—it is about economic prosperity, job creation, and a thriving business ecosystem.
The future of entrepreneurship is female, and we must accelerate action to ensure that no woman is left behind.
Want to learn more about how PES is empowering women entrepreneurs? Visit PES Website or reach out to explore collaboration opportunities.
#AccelerateAction #WomenLedSMEs #IWD2025 #PESImpact
